Monday, December 20, 2010

7 Great Tips on driving targeted traffic to your website

We all need traffic. That's life-blood of an online business. But what are the best ways to generate traffic to your site? Here are 7 tips to help you decide.

1. Offline advertising online profits

What you're trying to sell online more likely to link to an appropriate media section or offline. For example, if you sell bicycles from your site, it will undoubtedly be a magazine offline, where you can place an ad. The purpose of this ad is not to sell your products, but to get prospects to visit your site. Thus, your ad only need a few lines, which should work to be very cheap.

2. Press releases for inquisitive minds

Some people just know what's new, what is and what is. To stay ahead in this information age, online and offline press releases can offer new tidbits that could even be taken over by the national press. If you are a beginner in your online business, launching a new product or creating a new service, people want to know.

If this is something you have not done before, take a look at some press releases by going to Google and type 'press releases "in the search box. Once you have the idea, write your press release, including your address and Web site, then go back to Google and type "news agencies." Most will send you an invoice for this service, but your press release can get maximum coverage and on the Internet.

3. Opt-in lists

Opt-in mailing lists can be one of the most effective ways to generate loyalty of your existing customers. If your customers bought from you and once the buying experience has been satisfactory, there is a very good chance they buy from you again because they trust you. Capture of e-mails encouraging your customers to sign up for your newsletter or other promotional information.

Otherwise, you can rent an opt-in e-mail list. A carefully worded e-mail to people who have expressed an interest in receiving more information about your products or services could lead to additional sales, but be prepared to pay a princely sum.

4. Getting your message directly to your customers

As long as anyone can remember, direct mail was one of the most efficient and cost-effective forms of marketing ever. Many people have claimed millions of direct mail and it is always as successful today as it was 50 years ago. It is also relatively easy and inexpensive. First, create a single page introductory sales letter or brochure, you describing products and services and all benefits. For maximum effect, offer your customers a further reduction or something for free during their first purchase of your website.
Remember, you want your site to give them more good reason to do so. Then rent a mailing list targeted a reputable list broker. There are lists available, which cover all geographical and demographic statistics, so whatever business you are, it will be appropriate for you. Send your "invitations" and wait for your hit counter to melt.

5. Referral marketing

It is a simple strategy to refer your clients to a related but non-competitive site in return for them doing the same for you. Let's say you sell printers. Find the quality of some sites that sell printing inks and contact the webmaster. Ask them if they would be willing to send their traffic to you in return for you doing the same thing for them. Most will agree. Between you, you will have to decide whether to display an ad on another site or make a written recommendation.

Anyway, it will increase the chances you get more traffic to your site because you've been recommended. You can search many Web sites linked and have multiple streams of traffic coming directly at you.

6. The movement of traders

Paying a company to send traffic to your Web site is an easy, as traffic is targeted. There are many companies that specialize in selling traffic. You could say they are traffic traffickers. They use all forms of online advertising to get people to visit your site and, in general, the number of warranty. At around $ 20 for 10000 visitors, it is certainly more tempting.

Although there are many merchants choice, attention scamsters operating in this market. Some will take your money and put your ad on a free for all (FFA) website, leaving you to deal with hundreds or thousands of spam from everyone and their dog trying to sell you their products.

7. The affiliate programs

We can not afford to ignore affiliate programs. Get other people to sell your products of a commission is a tried and tested successfully and very rewarding exercise. It does not work very well if you sell a service, but it's great massively to move your product range. The best part is, once established it works on autopilot. All you have to do is monitor its success, because all the affiliates do the work for you. They advertise your products and send traffic to your site to buy them.

Another thing is not having to pay your affiliates until you've been paid. Besides, you save on advertising costs, and increasing the activity of your site allows your search engine rankings. There is a range of affiliate program tracking software available to track your sales and commission payments or if you prefer, you can hire a company to take care of everything this side of the business for you.

As you can see, targeted traffic is not difficult to do but the rewards for your online business will be taken into account in the bank.

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